Efficient Ops - Privacy Policy

Effective Date: 01 January 2024. Last updated: 30 January 2024. 

Introduction

Efficient Ops ("we", "us", or "our") is committed to protecting the privacy of our users in accordance with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws. This Privacy Policy explains what information we collect about you, how we use it, disclose it, and protect it. We encourage you to read this Policy carefully before using our website, services, or products.

Information We Collect

We collect the following categories of personal data about you:

• Personal Information: Name, email address, phone number, and company name. We collect this information through our website forms, landing pages, Zoho Forms, Business Health Check Forms, social media forms, and lead generation forms on social media sites.
• Business Information: Business name, your answers to our health check quizzes (including headcount and revenue if given), and other information related to your business.
• Usage Data: We collect information about your use of our website and services, such as the pages you visit, the links you click on, and the time you spend on our site. We also collect information about your device, such as your IP address, browser type, and operating system.
• Cookies and Similar Technologies: We use cookies and similar technologies to track your activity on our website and to personalise your experience. You can control the use of cookies through your browser settings.

Lawful Basis for Processing

We process your personal data based on the following lawful grounds:

• Consent: For marketing and promotional materials and targeted advertising. We use double opt-in consent mechanisms to ensure your explicit agreement.
• Contractual Necessity: To provide you with our services and products.
• Legitimate Interest: To improve our website and services, analyse user behavior, personalise your experience, and fulfil your requests. We balance these interests against your data protection rights.

Sharing Your Information

We may share your information with the following third-party partners:

• Service Providers: We may share your information with third-party service providers who help us operate our website and services, such as Zoho for CRM and Campaigns, Google and Meta for advertising (in compliance with applicable data transfer mechanisms), and LinkedIn for advertising.
• Analytics Providers: We may share your information with analytics providers who help us understand how users use our website and services, ensuring anonymisation or pseudonimisation to protect your identity.
• Legal and Regulatory Authorities: We may disclose your information to legal and regulatory authorities if required by law or to comply with a court order.

Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right to Access: You have the right to access your personal data that we hold.
• Right to Rectification: You have the right to rectify any inaccurate or incomplete data about you.
• Right to Erasure: You have the right to request the erasure of your personal data in certain circumstances.
• Right to Restrict Processing: You have the right to restrict the processing of your personal data in certain circumstances.
• Right to Object: You have the right to object to the processing of your personal data based on legitimate grounds.
• Right to Data Portability: You have the right to receive your personal data in a portable format.
• Right to Withdraw Consent: You have the right to withdraw your consent for marketing and promotional materials at any time.

To exercise any of these rights, please contact us at info@efficient-ops.com or by mail at: 44 Southampton Buildings, London, WC2A 1AP

We will respond to your request within one month, with the possibility of an extension under certain circumstances.

Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, and destruction. These measures include encryption, access controls, and regular security reviews.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. We will then securely delete your data or anonymise it.

Links to Other Websites

Our website may contain links to other websites. This Privacy Policy does not apply to other websites. We encourage you to read the privacy policies of other websites before using them.

Changes to this Policy

We may update this Privacy Policy from time to time. We will post any changes on this page. We encourage you to review this Privacy Policy regularly for the latest information.

Contact Us

If you have any questions about this Privacy Policy, please contact us at info@efficient-ops.com or by mail at:

Efficient Ops Registered Office: 44 Southampton Buildings, London, WC